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Initially, we blog for the sole purpose of documenting our holidays. But today, we write not only for ourselves but to inspire people to take a break and plan their next holiday! Rosemarie and Joseph, Travel And Beyond

Interview with Rosemarie from Travel and Beyond
Please tell us a little about yourself and your blog?
Rosemarie: Travel and Beyond specifically caters to travel aficionados who share my passion of discovering the world. I like history, culture, geography, art and architecture and this is reflected in almost all my posts. The significance of a landmark, the scenic beauty of a place, the flavours of food or the sounds of surroundings all involve history, culture and geography. Like all things in life, travel too must have a purpose if it has to be truly enjoyed. I write as I see it and my goal has always been to inspire people to go on their own voyage of discovery through my writings and photographs… to discover the world one step at a time.

What made you fall in love with travel?
Rosemarie: When looking at old sepia toned photographs of my parents in Hawaii, London and Mexico, I would find myself lost in an imaginary world. When I was seven, I would try on the Hawaiian lei my mum kept in her treasure box and get all inspired. That purple orchid lei was from her travels in 1972! I’ve heard their travel stories and saw their travel curios. It was their globetrotting spirit that laid the seed of wanderlust in me. Today I too globetrot, purchase curios and have my own tales to tell.
What should your visitors be expecting while researching your blog?
Rosemarie: Visitors to our blog can expect to be entertained and informed through our descriptive words and vivid photos that will transport their imagination to the very destination we are writing about. Our blog will also help provide ideas and tips on experiences, food and accommodation which will add informative value when planning their own travel adventure. Travel style varies from person to person. The best way to chart a travel itinerary is to do as much research as you can reading both official tourism websites of the country you which to travel to and to read first hand experiences of travel bloggers who have travelled there. The information on these sites would give a traveller the right balance of tips, ideas, expectations and the most important do’s and don’ts of the selected destination.
Be it good or bad, which Asian city/town left you the deepest impression? And why?
Rosemarie: I have a special place in my heart for Hokkaido. It is my favourite Asian city to date. The landscape is breath-taking, especially in winter. The local produce of confectionary products are out of this world. The people are welcoming and always eager to assist despite the language barrier. It has a rich and satisfying history and a unique local culture of its own. It is also a foodie’s dream destination! Don’t forget to try Genghis Khan when you’re there!

What is your definition of an ideal/perfect holiday?
Rosemarie: My definition of an ideal holiday is to be able to explore the city in leisure for about 4 days after completing a quick 2-3 day tour. This would allow for the perfect balance in how you experience a destination. It is fun to be on a guided tour as it takes away the hassle of having to plan every single detail and it also allows for making new friends. It is equally fun to self-explore and have those one or two moments when you find yourself lost on some cobble stone street with map in hand and in utter confusion. Lo and behold that will be how you find the best hot chocolate you would have ever tasted.
What advice would you give to other travellers who will be starting their own blog?
Rosemarie: A blog is a great way of documenting your journey. It acts just like a personal diary with the only difference that your blog posts will help other travellers seek the information they need to plan their next trip. In fact, well written blog posts aim to inspire… inspire the need to get out of a routine and just set off on an adventure. Blog with a purpose; make sure you know what your purpose is. A successful blog is a blog that understands its reader’s needs and delivers stories filled with descriptive text and useful information.
What do you wish to see more or less of the travel blogging community?
Rosemarie: I would like to see less of the same old overrated stories about how individuals sell off everything they own in order to see the world. In my humble opinion, travel isn’t life, it is part of life. Even people with full time jobs can set off to see the world. You don’t have to give it all up to explore. “No one realises how beautiful it is to travel until he comes home and rests his head on his old, familiar pillow” – Lin Yutang.
Editor Review of Travel And Beyond

Travel And Beyond is an interesting digital journal started in 2011 by Joseph and Rosemarie, a foodie couple who decided to run a blog about their travel endeavors and experiences, with food as their main drive in life. Stationed in Australia, they received several awards for their blog where they share the passion for traveling and enjoying life with unforgettable experiences.

10,000 people monthly enjoys and shares their experiences as well. With many diverse categories covering cuisine, events, life in Canberra, reviews of travel tours, hotels, picture section and many destinations put together in this blog, you get the impression that Rosemarie and Joseph are professional travel bloggers, and nomadic wanderlusters. And the truth is that they are regular folks, who just love traveling, and are able and blessed to relocate several times during their adventurous relationship.

Let’s see what makes Travel and Beyond blog so good.

Visual Appeal – 91%

Travel & Beyond is a well designed blog maintained by professionals (further beyond design). The theme their WordPress installation runs on is sleek, and optimized. With 10 possible options to click on beneath the large title of the website, you can choose from About, Destinations, Gallery, Media-Portfolio, Advertising, Clients, and Contact page. A little bit crowded, since almost every menu item has several submenu entries.

The photos that await you on this blog are looking well, are usually in mid-resolution pane, and with slightly moderated diffraction. Some of the impressive ones on the main slider on the homepage are well captured and prepared for web presentation, since they load relatively fast. Whole site loads within 4-5sec range, which is good.

All the pics are branded, and have functional plugin for Pinterest sharing, which is useful and practical.

Originality – 87%

Rosemarie and Joseph cover multiple categories, and every piece they publish is long, detailed, and well written, with instructions, descriptions and their opinions. You will find about every place they visited in detail, with lots of great imagery, well written and fit in to good conception. It’s a good experience reading their articles.
The unique thing to point out here is the passion that you feel when you explore through Rosemarie and Joseph’s work. You won’t find anything that is not well developed, beautifully designed, smartly placed as well interesting and fun.

The couple went to many places, described a lot about them, and did a fine job.

Practical Tips – 87%

When you’re at bottom of the article, you usually find a box about the location you just read about, where they explain how they stay connected, or how did they used this or that service, lots of different info that could be useful to readers. A lovely addition for the interested travelers to take with them and use when they go and visit the same location.

Also, every category has several posts, which explain something different about it, so that means you will finish an article about Nepal, and you’ll find three, or four more to continue (This is a common practice while reading this blog).

Web Usability – 88%

Articles and web entries on Travel & Beyond blog are interesting, and well designed. You’re intrigued and “sucked in” reading the articles like you’re speaking with Rosemarie & Joseph. Well written, and social strength of the blog shows this, as well as comments section on posts (there are rare posts without comments).

However, there is one small animadversion for this blog. Mobile responsiveness could be a little better. Navigation-wised, one can easily navigate and find interesting articles, with not much hassle. With related articles beneath every published piece, reader gets 4 well placed suggestions for continuation for reading, which is also good.

  • Winner of Singapore Skyscanner Bloscars Award 2014
  • Skyscanner Asia Pacific Best Travel Blog of the Year 2014
  • Finalist of Singapore Best Travel Blog Awards 2012, 2013, 2014
  • Best Singapore Blog 2013 by HotelClub
  • Finalist of 2014 Blogster Awards in Australia
  • Media Feature on

  • Aerospace Singapore
  • National Geographic
  • CNN
  • New Straits Times
  • Jakarta Post
  • Inflight magazine of Silkair, Jetstar, Tigerair
  • Aero Latin News
  • IATA

Average Score of Travel and Beyond – 88.25


Visual Appeal

  • Photography 90%
  • Website Design 92%



  • Uniqueness 88%
  • Creativeness 86%


Practical Tips

  • Usefulness 89%
  • Inspiration 85%


Web Usability

  • Readability 90%
  • Ease of Navigation 86%