Here’s a story of a food blog from Singapore, called Eat What Tonight.
One of the top three questions that Singaporeans ask during messaging, would be these 3 words, eat what tonight? Since Singapore expands culturally and architecturally, it became a food paradise where you can taste foods from every corner of the Earth. And since 2010, this blog attracts visitors and shares interesting food articles with readers averagely 5,000 of them a month. Let’s see what are the strengths and weaknesses of this blog, written and maintained by Joyce.
Visual Appeal – 81%
Eat What Tonight blog looks different than you’d expect to see in a travel blog. The design solution for this one is looking like it’s drawn, with wooden color pencils. That’s how buttons, links, and logos look like, and it’s looking fine. A nice slider welcomes you on the homepage, and some clickable categories which is a bit different (more on uniqueness part), and upper menu is made like it’s drawn. WordPress installation, an industry standard, and charming (a bit girly) theme looks interesting, and cute. Mobile version of the site looks exactly the same as the desktop one.
Photography-wise, we can grade the blog with under average score. The pictures are looking a bit dimmed, possibly as a result of camara setting with low exposure, a bad lighting while shooting, or not editing at all. Some pictures do look better, but this is the overall feeling one can get browsing through the photos of this blog.
Originality – 78%
The main focus of this blog is leaning toward desserts; there are a lot of categories and articles about sweetened meals, cookies, brownies and cheesecakes. Accompanied with lesser number of standard meals, this can’t bring much to the originality score. The advice for Joyce here should be to focus on the one side and stick to it, in this case desserts.
On the other hand, the recipes and meals Joyce present us on her site looks delicious. Several times my mouth watered during browsing since Eat What Tonight showcased some delicious sweets to the visitors, showing some creative energy going here. Joyce is self-thought blogger, and we give respects to her, since there are lots of skills one must master to get into the world of blogging.
Practical Tips – 83%
With every food article and recipe, Joyce presents us a section with ingredients, recipe breakdown, and time needed to complete the dish. Or, if it’s served in a restaurant, the location address and working hours. Useful info to have, and apply when baking or going to a restaurant, and we have to give positive grade on that. Recipes that were presented inspire people to taste them, and somebody with a cooking skill would definitely jump and start preparing some of the meals Joyce featured on the Eat What Tonight.
Web Usability – 82%
We love when the brightness of the background is little dimmed, and not too bright, since that is not that much eye-tiring, and makes text easy to read. With colored boxes, and nice looking design, this blog is appealing and with good readability. Several sections are under construction and need some content, or some have just 1-2 posts on it. This can be a room for improvement for Joyce as well. The site loads relatively fast and that prevent a user from bouncing off before seeing the beautiful content Joyce tries to show to us.
Eat What Tonight blog has some lovely articles and fine looking meals featured, as well as some useful info. The theme looks sometimes girly and juvenile, but if it is for the cookie only blog, it would be perfect. With some improvements, this blog can advance and progress and reach new audiences as well as customers. Keep working Joyce, we wish you all the best!