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If the food kills you, it means you probably shouldn’t be a hunter in the first place.

Nathanael, Rubbish Eat Rubbish Grow

Interview with Nathanael of Rubbish Eat Rubbish Grow
What should your visitors be expecting while researching your blog?

Nathanael: Honesty, truth, and wry humor.

What is your definition of an ideal/perfect meal?

Nathanael: A meal that sings with integrity of homemade, fresh ingredients, at a price available to most people in a cozy setting.

Food from which Asian country do you like the most?

Nathanael: Vietnam has the best Vietnamese food, Japan has the best Japanese food, Thailand has the best Thai food, etc. But Singapore has the widest range of types of cuisines at high quality: we have good Vietnamese, Japanese, Thai, American, Portuguese, Spanish, French, etc. This range is not available anywhere else in Asia.

What advice would you give to other bloggers who just started their own food blog?

Nathanael: Be true to yourself. Keep to basics. Don’t be tempted by glamour, fame, and money. Be humble.

What do you wish to see more or less of the food blogging community?

Nathanael: More integrity and unity.

Editor Review of Rubbish Eat Rubbish Grow

Rubbish Eat Rubbish Grow is a community-based food blog from Singapore, rating pretty high in Singapore travel circles and earning around 80,000 visits a month, which is a pretty good result.

The name comes from the Hokkien saying, meaning “What doesn’t kill you makes you stronger”.

This community has several contributing members, each of them having their special aliases: Wise Guy, 14K, Huccalyly, Miss Atas, Mr NGFL, ChioBu/Sister, BFF Paul, and Mao Mao. They state that they represent Singapore from all walks of life and they review food for the readers from all over the world. The crew tastes the food they want to and rarely accept invited tastings so the food review is done quite fairly.

Let’s see how well RubbishEatRubbishGrow.com went through our grading system.

Visual Appeal – 83%

This site is built on WordPress – The Expound theme works well, and the site looks like a newspaper, or a food newspaper at the first glance. Stylish grayish white background with big and bold titles and subheaders appear well on the page, and it is attention catching. There are some over expanding categories listed on the right sidebar, which extend the site’s length significantly when you scroll down. All images have the logo watermark which is interesting and good looking.

Imagery on the site is copyrighted. On every article you’d find at least 3 to 4 images with good color balance but a bit underexposed and not crisp enough. Since the photos load up well and fast, they’re well optimized for web presence.

Originality – 82%

RERG crew covers Singapore well. They’ve been to a lot of places and tasted a lot of things. Each and every location’s address is written and published with description on how to get to the place, and with well described experience, from interior, to the staff and menu’s design, to the taste of the meal, the look of the meal (pictures tell more) and link to the place’s social page, or website. Well presented, like in a digital food newspaper.
That style of RERG.com distinguishes their blog from others with style, design, and overall tone and approach. The RERG crew is not afraid to write bad reviews when they didn’t like the food, or the waiter’s attitude.

In the particular article about desserts, the writer stated that the cashier touched the desserts, and even “picked the cheesecake from the floor and served it back on. Hygiene police!”

Practical Tips – 86%

With RERG.com, you’ll know so many great restaurants in Singapore, that when you make a dinner plans with friends, you’d have plethora of choices and your friends will often ask you “how did you know about this place?”

RERG gives detailed info on food places in Singapore, and even has the section for the best food in Singapore by the years. Also, there are Food index, Bar index, useful Recipes, and Travel Itineraries they recommend.

With RERG, one can truly get to know Singapore food scene, and find the “diamond in mud” among thousands of restaurants and eating possibilities.

Web Usability – 83%

This blog is well designed and organized, even though it might appear that there is a bit too much stuff to choose from in the start menu. Texts with large and newspaper like subheaders are interesting and well worth reading, as well as good looking.

Navigation is a bit complex on the site. The items found in the Restaurants and Countries Wishlist section in the sidebar are not clickable and takes up too much space.

Summary

RubbishEatRubbishGrow.com is a great place for travelers who’d like to get to know Singapore, and foodie lovers who like to explore and taste new foods. Here, you may find lots and lots of useful and interesting info, as well as some honest reviews and funny moments as well. Accompanied with moderate imagery, and well formatted articles, the readers will stick to this site for a long time.

With some improvements at navigation, simplification on the sidebar and higher quality images, RERG.com can reach new heights.

  • Winner of Best Asia Food Blog 2014 by Asiarooms
  • Finalist of Best Asia Food Blog 2013 by Asiarooms
  • Finalist of Best Singapore Food Blog 2013 by Hotelclub
  • Finalist of Best Singapore Food Blog 2012, 2013, 2014
  • Media Feature on

  • New York Post
  • Mediacorp Suria TV
  • The New Paper
  • Yess.Im Magazine

Average Score of Rubbish Eat Rubbish Grow – 83.5%

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Visual Appeal

  • Photography 82%
  • Website Design 84%

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Originality

  • Uniqueness 84%
  • Creativeness 80%

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Practical Tips

  • Usefulness 88%
  • Inspirational 84%

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Ease of Navigation

  • Readability 84%
  • Ease of Navigation 82%